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Sly’s Russian deal

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Russian Vodka producer Synergy has announced a one-year contract with Sylvester Stallone to appear in television and newspaper advertisements for the vodka brand Russian Ice, starting September 1, 2008.The deal, worth reportedly $1 million, won’t include Rocky’s great Russian foe, Ivan Drago: “The advertising campaign concept was based on the fact that the actor has Russian roots,” Synergy said in a statement, referring to Stallone’s great-grandmother, Rosa Rabinovich, from the Ukrainian town of Odessa.

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